Sunday, March 29, 2009
Thursday, March 12, 2009
Friday, February 27, 2009
User personas give you great insight into users' goals and behaviour.But a web site often has its own goals that may be in conflict with the goals of the users. The site also often has Soft Goals, to support or develop its Brand.
Once you know what your site wants to achieve, and what your visitors want to achieve, it's time to start planning out the site's structure.You can also start by sketch out the experience, using pencil & paper, just showing the most important aspects of the interaction between site and user.
A key step in doing your page layout sketch is getting a good idea of where your visitors will want to look.When you craft the page on the computer, your job is to balance the relative noticeability of all the visual elements on the page, so that visitors will be drawn to the things that are most important.
Friday, February 20, 2009
Making design effective in business is not an option! Without effective design solutions businesses will be denying their shareholders of a full and proper return on their investment in it. These are hard words, but the reality is that unless a business capitalises on every resource available it will not sustain differentiation, create competitive advantage, or evolve into a world-class performer. None of these ambitions are achievable without design.
For every company directing and managing design, for every one ensuring all design activity addresses real business issues, for every design consultancy that rigorously delivers the full weight of their creative capability through every design response, there will be an improvement in business performance as a result of using design in a demonstrably effective way.
Key to making design effective for any organisation is the critical need of everyone concerned with the work to understand ‘what success looks like’ before they start. This means ensuring that, before designing starts, both sides of the project team, the client and the designers, have a clear understanding of the criteria by which the design proposals, once they have been produced, will be judged. The responsibility for this happening is ultimately the client commissioning the work; however the designer has the responsibility of ensuring it has happened before designing starts.